Ditch the Bad Fonts: Why Clear Typography Matters for Your Brand

Using our expertise and knowledge in graphics and signage, we see it far too often — brands using hard-to-read artwork or logos copied from other platforms, hoping it’ll “do the job.” But in reality, these quick fixes usually result in poor-quality designs that damage your brand’s image.

Here at Rosemart Signs, we take a different approach. We use licensed, professional fonts and craft branding that fits your business. Whether you’re starting from scratch or updating your look, we build your logo and signage around fonts that are clear, modern, and fit for all types of print and display.

So, what’s wrong with bad fonts?

1. They ruin first impressions

A cluttered, curly, or comic font might seem fun at first — but when it's used on a business sign or logo, it screams “unprofessional.” Your font is often the first thing people see. If it's hard to read or looks outdated, customers may look elsewhere.

2. They don’t scale well

A fancy script might look okay on your phone screen, but try printing it on a van, a banner, or a shop sign. Suddenly, it’s unreadable from a distance. Choosing a clean, bold font means your message stays strong, no matter the size.

3. They’re often copied or unlicensed

Fonts downloaded from dodgy sources or copied from Pinterest may not be legally licensed — and worse, they’re probably being used by hundreds of other businesses. You don’t want to blend in; you want to stand out.

Why choose Rosemart Signs?

✔ We use licensed fonts that are legal and high-quality
✔ We match fonts to your brand – not the other way around
✔ We design with purpose, so your signage is clean, readable, and ready for any application – from labels to lorries

In summary...

If your current logo or branding uses a brush font that’s impossible to read, or a trendy type that’s already on every Etsy page, it’s time to level up. Let Rosemart Signs give your brand a fresh, clear, and professional look that actually works in the real world.

Don’t settle for hard-to-read. Choose clarity. Choose confidence. Choose Rosemart.